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🎯 Objectives


Key Audiences

Audience Messaging Goal
Employees Clarity on process, expectations, support, and timeline
Managers Guidance on delivery, tools, calibration, and timelines
Executive Team Alignment on purpose, messaging, and outcomes
HR / People Team Owns the process and supports rollout

Communication Channels


Sample Timeline & Messaging

Phase Date Audience Message / Action Owner
Kickoff Announcement [Date] All Employees Purpose of reviews, timeline, what to expect People Ops
Manager Training [Date] Managers How to write reviews, give feedback, calibration People Ops
Self-Review Opens [Date] Employees Instructions & deadline People Ops
Manager Review Opens [Date] Managers Instructions & deadline People Ops
Calibration Session [Date] Leadership Normalize evaluations across teams People Ops
Review Delivery Begins [Date] Managers Deliver feedback to employees in 1:1s Managers
Survey & Feedback [Date] All Collect input on process effectiveness People Ops