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| Audience | Messaging Goal |
|---|---|
| Employees | Clarity on process, expectations, support, and timeline |
| Managers | Guidance on delivery, tools, calibration, and timelines |
| Executive Team | Alignment on purpose, messaging, and outcomes |
| HR / People Team | Owns the process and supports rollout |
| Phase | Date | Audience | Message / Action | Owner |
|---|---|---|---|---|
| Kickoff Announcement | [Date] | All Employees | Purpose of reviews, timeline, what to expect | People Ops |
| Manager Training | [Date] | Managers | How to write reviews, give feedback, calibration | People Ops |
| Self-Review Opens | [Date] | Employees | Instructions & deadline | People Ops |
| Manager Review Opens | [Date] | Managers | Instructions & deadline | People Ops |
| Calibration Session | [Date] | Leadership | Normalize evaluations across teams | People Ops |
| Review Delivery Begins | [Date] | Managers | Deliver feedback to employees in 1:1s | Managers |
| Survey & Feedback | [Date] | All | Collect input on process effectiveness | People Ops |