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Skip to: Values and Purpose | Core Activities | ICP Info | Brand | Strategy | Current Strategic Priorities

Values and Purpose

Core Values

Consider what your organization truly values. What do you want to shine through in your culture? What do you reward?

💙 Core Purpose

The singular reason the organization exists

🥅 BHAG: Our long term goal

The organizational aspiration. A big hairy audacious goal.

🌎 Geographic Focus

Where in the world

Generic Strategy

A high level strategic category the organization can have impact on.


Core Activities

💡Define the core activities of the org. What you’re doing, and not doing, today and tomorrow.

Core Activities

Today:

Tomorrow:

Non-Core Activities

Today:

Tomorrow:


Ideal Customer Profile

💡Define the details of your customer, who you’re selling to, what they want and who your internal champions will be in order to focus your marketing and outreach strategy.

Target Market Customer Description

What our target customer really wants:

Description of Internal Champions


Brand Positioning